About
Our Mission
Makers should create, not calculate. TrueCraft handles the business math so artisans can focus on their craft.
Our Values
Artisan-Focused
Built specifically for handmade businesses and their unique challenges.
Simplicity First
If a busy artisan can't use it immediately, we haven't done our job.
Profitable Excellence
Enterprise-quality tools at artisan-friendly prices.
Why I Built TrueCraft
I've spent my career running large companies where understanding costs relative to revenue isn't optional - it's survival. At IdeaScale, this discipline earned us Gartner's Customer's Choice Award and transformed the company into an industry leader.
But many of my closest friends are artisans - cabinet makers, voice artists, jewelry designers. They're incredibly talented and passionate about their craft, but business math isn't their passion - creating is.
I watched them struggle with spreadsheet chaos, underpricing their work, and eventually burning out from financial stress. They'd rather be creating than calculating, and I don't blame them.
That's what I'm good at - business math, cost analysis, profit optimization. So I built TrueCraft to automate all of that complexity, letting makers do what they love while ensuring they actually make money doing it.
What Makes Us Different
Built FOR Artisan Businesses
Not a generic accounting tool adapted for makers. Every feature is designed specifically for handmade business workflows and variable product compositions.
Stupid Simple to Use
Works like familiar things - inventory lists, recipe cards, cost calculators. Most artisans are productive within minutes of signing up.
Affordable, Honest Pricing
No hidden fees, no per-transaction charges, no surprise upgrades. Revenue-based pricing that grows with your success.
Success-Oriented
Every feature helps you price properly and understand your true costs. Less time on spreadsheets means more time for what matters - creating and selling.
Ready to Transform Your Craft Business?
Join artisans across the country who've eliminated spreadsheet chaos and transformed their crafts into profitable businesses with TrueCraft.
Revenue-based pricing • Built for artisans • Launching soon